Wednesday, March 12, 2008

Disruptive Innovation

March 12th, 2008

It is important to realize when our products are not of interest for our main customers anymore. If we fail to realize this, we face a high risk of losing our core customers - competitors may then come in and steel market capacity from us.
We must learn from failures of previous incumbents and recognize warning signs of “capability oversupply”. Identify lower demand customer segments (especially emerging markets).

No comments: